A Digital Product Designer with experience in
UX Design, UI Design, and Web Design
Seesaw
Type
Web Agency
Lenght
2 months
Role
Product Design
Front-end development
Platform
Responsive Website
Problem Space
The task with this website transcended mere aesthetics, it demanded a profound grasp of Seesaw, a newly founded and innovative tech and design company in Padova.
Collaborating with Pallino, we tried to imagine Seesaw's ethos in a digital space. Our mission involved designing an interface that not only showcased their digital solutions but also engaged with customers directly in the creation process.
Development
In our approach, we conducted user research to unravel the preferences of their users. We navigated through the information architecture to ensure intuitive access to details about their case histories, about, and innovative methods. Through the implementation of user personas, wireframes, and prototypes, we designed the user journey, prioritising an experience focused around the user.
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A significant achievement in this endeavour was the integration of visuals and styles that resonated with Seesaw's curious and passionate brand identity. This digital space became a representation of a team constantly exploring different perspectives, envisioning innovative scenarios where nothing is impossible.
Final Design
Home-page (slide 4):
Case histories:
Key takeaways
This project confirmed that a tailored digital experience, mirroring the innovative spirit of a company and its users, can be skilfully crafted to contribute to the distinctiveness of an online presence.